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Dynamic e-mail marketing content showing different products to different subscribersPredictive recommendations suggesting items before consumers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget plan allotment to the best-performing imaginative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quick: brand name awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, outshining normal project standards.
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