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Dynamic email marketing material showing various products to various subscribersPredictive recommendations recommending items before consumers searchAutomated projects activated by particular behavioral signalsReal-time budget allocation to the best-performing creative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outperforming common project standards.
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