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Dynamic e-mail marketing material revealing different products to various subscribersPredictive recommendations suggesting items before clients searchAutomated projects triggered by particular behavioral signalsReal-time budget plan allotment to the best-performing imaginative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up quickly: brand awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, outshining typical project standards.
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